CASE STUDY: AuDeFi Pte Ltd (Cryptium)
How Crypto Firms Can Leverage Inbound Marketing with a Strong Brand Identity
The Problem: Brand Awareness
Creating brand awareness is important as it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. It helps audiences understand, recall and become comfortable with a business’ branding and products and achieve a range of business objectives and goals. It can expand the audience, website traffic, brand affinity and cultivate leads to a business.
The Solution: Strengthening the brand identity of the business
Successful brands are those who creatively and clearly communicate their offerings in design and messaging. With competition on the rise and endless options to choose from, it’s important to have a strong brand identity to give the business an advantage when a customer is ready to make a purchase. It also helps to strengthen brand loyalty and trust with customers.
Generating leads and reach through inbound marketing
Inbound marketing focuses on creating quality content that pulls people in to the business and brand. Potential customers are already searching for answers online, researching the industry, checking out competitors, and trying to decide if they really need a certain service or product from a business. It’s important for businesses to have content that speaks to all of these scenarios and stages of the buying process in order to capture interested prospects where they naturally are online. By aligning the content published with customer’s interests, it will naturally attract inbound traffic that can convert, close, and delight over time.
The Result for AuDeFi
Increase in Facebook Engagement
Increase in people reached on Facebook
Increase in click-through rate on LinkedIn
Macchiato Advertising Agency is working with AuDeFi Pte Ltd as their marketing team to help them with their social media content and management, PR and relations, and building and cultivating Cryptium’s community.
To differentiate the company and brand’s messaging and maintain each brand’s consistency, brand identity kits and marketing plans were created for both AuDeFi and Cryptium which contained thorough research and data and marketing strategies to help both company and brand grow and cohesively build their ecosystem. An overall increase in engagement, reach and click-through rate was seen from AuDeFi’s Facebook and LinkedIn accounts. Facebook, Instagram and Twitter accounts were made for Cryptium with Twitter gaining over 50,000 impressions and 2,000 profile visits in its first month. A Cryptium Telegram channel was also created for real-time interactions with the community and has helped build meaningful relationships with the audience. In terms of PR and relations, Cryptium’s whitepaper and YouTube videos were copied and produced to introduce Cryptium to the public for a better and easier understanding of their message and purpose. In addition, Cryptium’s landing page was created for email marketing and allows it to target the audience better by offering value for higher conversion rates and increasing Cryptium’s buying volume.
Overall by integrating inbound marketing to the business, it has largely improved AuDeFi and Cryptium’s brand awareness.