THE BALANCE BETWEEN PROFIT AND PURPOSE

Genuine “stakeholder capitalism” must be fundamentally more than a shiny new logo upon swish marketing strategy with some philanthropy thrown in.

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You cannot celebrate a “social purpose” while your CEO rakes in 1,000 times more than your average employee. Or as you cherry-pick your Sustainable Development Goal to market in glossy ads. 

On dedicated months we bring to light social causes we resonate with and do what is within capacity to influence a change.